Aside from promoting my books, one of the reasons I am keeping this blog is to document the self-publishing (hopefully one-day traditional publishing) journey. I am still learning. I still have lots to learn, but rest assured everything I do learn, I will share with you.
It is without further adieu I present to you lesson #347689-1 PLAN YOUR MARKETING STRATEGY AND STICK TO IT.
I had plans of grandeur. I was going to reach out to all of the local libraries, little gift shops, arrange readings at schools, and planned to do a big advertising push during strawberry season. Well, only some of those things happened.
- ‘Sam Likes Jam’ is in one shop. However, I have not followed up with them to receive payment, adjust pricing or to see if they need more copies. As soon as I finish this post, I am going to follow-up.
- Schools almost out for summer! I haven’t contacted any of my local elementary schools to ask to read. I might need to tweak my marketing plan for this one though. I have two kids at home, and am kind of shy. This may not be the right route for me. If I do revisit this, I can always contact day camps and day cares right?
- It’s Strawberry season in NJ! There were countless strawberry festivals the past two weekends. I should have been at them.
- I started my second and third book, and I am in deep. When a story is in my head, I NEED to get it out to make room for everything else. I admit that I got a bit sidetracked. Raising two boys, caring for the house and gardens, take up the majority of my time. I need to manage my time better and I will.
Things I have done:
- I did a Facebook Live reading of ‘Sam Likes Jam.’ The online event was super fun and generated a lot of positive feedback. This did not translate to sales, but I might try it again.
- I contacted my local library about my book. I was shot down. I’ve been doing some reading and research and found that many libraries prefer to carry hardcover. I am in the process of trying to get it published through Ingram Spark. The process is a bit more difficult than with Createspace, but that’s another post for another day. I was hoping to have the hardcover version ready for Strawberry season, but it just didn’t happen.
- I have reached out to a local Jam Maker, and a person who does a podcast that features self-published authors. They both reached back, and I plan to follow-up.
- I submitted my book to magicbeansbookstore.com it’s an online bookstore that supports independent authors.
I admit, I became discouraged by the lack of enthusiasm from my library and the complete halt in sales despite all of the positive feedback and numerous 5-star reviews. I am toughening up, learning from my mistakes and pressing on. I may have missed out on Strawberry season in NJ, but thanks to the grocery store, strawberry season is all year long!
Look at me over here turning lemons into lemonade, words into books, strawberries into JAM!
Until Next Time!
(Be sure to follow my Instagram for previews of my next book ‘Go Play!’)
Buy your very own copy of ‘Sam Likes Jam’ here.